CONTENT CREATION

Content is how you tell your story to the world, and we want to be your microphone.

 

Every successful marketing strategy has something in common; content. Whether it is a compelling article or a captivating image, you need to share something that tells your brand's story while engaging your audience. At RMC, we will work with your team to develop a multi-platform content creation and distribution strategy that will align with your business goals. Engagement from both sides is critical for the success of this venture, and to ensure your satisfaction, we encourage your team to be part of the process every step of the way.

 

Developing your platform:

• Understanding where your audience spends their time is essential. By answering a few probing questions, we will develop an audience and continue targeting them across the platforms where they are spending most of their time. We use a number of factors, such as demographic and unique online behaviors, to track and map the optimal deployment strategies. Once established, we release different forms of content to determine which are the most engaging.

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Capturing the message:

• With a solid framework for whom you will be targeting, we will begin developing content. This is done in a number of phases, including photos, videos, and graphic design. ​

  • Videos - Tell your story in your own words with multi-dimensional video content. We offer full product videos, on-site and in-studio commercial development and filming, and drone capabilities to our clients. All editing and formatting are done in-house so you may have a video release for every format conceivable. 

  • Graphic Design - Through regular collaboration with RMC's graphic design team, we offer our clients access to the continued development of print and media designs for every occasion. 

• Photos - A picture is worth a thousand words, so make sure you like what it is saying. Audiences tend to take in an image before reading a caption, so the photos must be consistent with your brand's message. RMC offers a complete in-house photo studio as well as travel for on-site shoots nationwide. ​

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Developing the content:

• This is the stage where things get interesting. With a few days of captured content, you can produce an entire series of videos, photo releases, and more! Working with business's creative teams to bring their visions to life is what makes us get out of bed in the morning. Here is how a typical sequence goes:

  • First draft - this is based on the idea shared with RMC that you wanted to convey. We will search through collected media for relevant images and clips to use and begin building a story around the idea. Once a structure is in place, you will be presented with a draft to review and provide feedback on​

  • Content revisions - Considering your notes, we will make any necessary tweaks and updates and use these insights for future projects as we understand your company's unique style. The updated content will then be shared with your team for review.

  • Final cuts - After the revisions are all made, we put a final polish on the products; this can be slight color corrections, audio fine-tuning, and a final inspection that everything is ready to meet the public eye. 

  • Release strategy - once content has been produced, the planning stage for release must be finalized. We work with your team to tie in any relevant promotions, holidays, or seasonal factors so that the information meets your audience at the optimum time for engagement.oEve