BRANDING
TRS Equipment LLC
"What's in a name? That which we call a rose/ By any other name would smell as sweet." ~William Shakespeare
Your brand. That's what's in a name. From email signatures to business cards, your brand needs to be consistent, memorable, and identifiable. That's where we come in. We will work with you to develop a set of brand guidelines so that everywhere your product or service is located, clients and customers can easily recognize your brand. This builds brand recognition and acceptance in the marketplace and moves your business towards being one step closer to a household name. So what is involved with creating the perfect brand for your business?
-
Research: The first step is to research the business, its competitors, and the target audience. This will involve gathering information about the industry, the business's strengths and weaknesses, the customer demographics, and the competition's branding.
-
Strategy: Based on the research, a branding strategy will be developed that outlines your business's unique value proposition and the key messaging that will be used to communicate this to the target audience.
-
Visual Identity: The visual identity is the most visible aspect of the branding and includes the logo, color palette, typography, and other visual elements that will be used across all marketing materials.
-
Brand Guidelines: Once the visual identity is established, brand guidelines will be created that outline how the brand should be used in various applications, such as digital marketing, print materials, and packaging.
-
Brand Launch: Finally, the new brand will be launched, with a coordinated marketing campaign across various channels, such as social media, email marketing, and advertising.
Throughout the branding project, it's important to ensure that the brand is consistent across all touchpoints and that it resonates with the target audience. A successful branding project can help a business stand out, build brand loyalty, and drive sales and revenue.
Establishing brand guidelines allows you to express your branding in a number of different ways to suit the setting best. In some instances, your colors may pop more when inverted from their usual arrangement. As long as they remain options inside the brand guidelines, consumers will still be able to recognize your brand instantly. Take a look at the logos below, each fits into the intended use, but both can be easily read and understood as TRS, despite the different backgrounds and font coloration.
